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Volkswagen and Nova Entertainment launch new campaign via PHD mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
June 29 2021, 9:23 am | BY Ricki Green | 52 Comments Volkswagen tackles road fears head on in this tongue-in-cheek horror-movie-style campaign to launch the 2021 Tiguan. The stylish new film and series of horror posters conceived by DDB Sydney parody some of the anxieties some of us have on the road; like parallel parking, giant roundabouts, and merging onto a four-lane highway.
And by some of us, we mean the vast majority. The campaign was based on new research revealing 79% of Australians have some kind of driving anxiety, with a whopping 59% of drivers fearing parallel parking – embarrassed of holding up traffic or worried they’ll hit another car while trying to park. ....
Volkswagen tackles road fears in new Tiguan campaign June 29, 2021 10:06 Volkswagen has released a ‘horror movie’ style campaign to mark the launch of the 2021 Tiguan. The campaign, which comes via DDB Sydney, features a TVC and a series of powers, highlighting some of road anxieties, such as parallel parking, giant roundabouts and merging lanes that Australians’ have. This comes following two studies into Australian driving fears, finding that 79% of Australians have some kind of driving anxiety, with 59% having a fear of parallel parking, worried they will get embarrassed holding up traffic, or hitting another car. Volkswagen Australia marketing communications manager, Rowena Kanna said: “The research highlighted what we knew to be true, albeit anecdotally, which is that these little road stresses can quickly creep up to become genuine anxieties and fears.” ....
Volkswagen Tackles Aussies' Road Fears in Latest Tiguan Campaign from DDB Sydney lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.