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June 29 2021, 9:23 am | BY Ricki Green | 52 Comments Volkswagen tackles road fears head on in this tongue-in-cheek horror-movie-style campaign to launch the 2021 Tiguan. The stylish new film and series of horror posters conceived by DDB Sydney parody some of the anxieties some of us have on the road; like parallel parking, giant roundabouts, and merging onto a four-lane highway.
And by some of us, we mean the vast majority. The campaign was based on new research revealing 79% of Australians have some kind of driving anxiety, with a whopping 59% of drivers fearing parallel parking – embarrassed of holding up traffic or worried they’ll hit another car while trying to park. ....
Volkswagen Tackles Aussies' Road Fears in Latest Tiguan Campaign from DDB Sydney lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.