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DoubleVerify Neutralizes 'SmokeScreen,' that hijacked streaming devices

DoubleVerify Neutralizes 'SmokeScreen,' that hijacked streaming devices
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Nachiket Deole , Roy Rosenfeld , Mark Zagorski , Fraud Lab , Dv Fraud Lab , Chief Executive Officer , Video Filtering , நாச்சிகேட் டேஒலே , ராய் ரோஸெந்‌ஃபெல்ட் , குறி ஜகோர்ஸ்கி , மோசடி ஆய்வகம் , ட்வ் மோசடி ஆய்வகம் , தலைமை நிர்வாகி அதிகாரி ,

DoubleVerify warns of new CTV ad fraud called 'SmokeScreen'

The user has no idea ads are being continuously served on the device, even when the CTV screen is off. ....

Roy Rosenfeld , Mark Zagorski , Fraud Lab , Dv Fraud Lab , Video Filtering , ராய் ரோஸெந்‌ஃபெல்ட் , குறி ஜகோர்ஸ்கி , மோசடி ஆய்வகம் , ட்வ் மோசடி ஆய்வகம் ,

Coming to a TV near you: Ad fraud that costs marketers millions

Connected TVs are prime marketing real estate because the big screen captures the attention of viewers more effectively than a smartphone with a smaller screen. Technology vector created by vectorjuice - www.freepik.com
As billions of consumers binge-watched TV shows during the pandemic, an insidious form of fraud was playing out right under their noses.
Marketers spend millions of dollars to reach audiences glued to Internet-connected TVs, but some of that money is ending up in the pockets of scam artists, who’ve devised a complex and hard-to-detect shell game that mixes up where ads appear and who makes money from their placement. This digital switcheroo diverts ads meant for big, high-definition television screens to less expensive platforms, such as smartphones, with thieves pocketing the price difference. ....

City Of , United Kingdom , Scott Thomson , Pete Kim , Joe Barone , Roy Rosenfeld , Dimitris Theodorakis , Tom Sharma , Lisa Utzschneider , Mad Science Inc , Doubleverify Inc , White Ops Inc , Alphabet Inc Android , Apple Inc , Method Media , Method Media Intelligence , Eastern Europe , Alphabet Inc , Integral Ad Science , Cyber Security , நகரம் ஆஃப் , ஒன்றுபட்டது கிஂக்டம் , ஸ்காட் தாம்சன் , பீட் கிம் , ஓஹோ பரோன் , ராய் ரோஸெந்‌ஃபெல்ட் ,