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Coming to a TV near you: Ad fraud that costs marketers millions


Connected TVs are prime marketing real estate because the big screen captures the attention of viewers more effectively than a smartphone with a smaller screen. Technology vector created by vectorjuice - www.freepik.com
As billions of consumers binge-watched TV shows during the pandemic, an insidious form of fraud was playing out right under their noses.
Marketers spend millions of dollars to reach audiences glued to Internet-connected TVs, but some of that money is ending up in the pockets of scam artists, who’ve devised a complex and hard-to-detect shell game that mixes up where ads appear and who makes money from their placement. This digital switcheroo diverts ads meant for big, high-definition television screens to less expensive platforms, such as smartphones, with thieves pocketing the price difference. ....

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Oliver Roethig and Dimitris Theodorakis, author at Social Europe


16th March 2021
European social dialogue fell into desuetude under the neoliberal Barroso commission. Hairdressers might just put some colour back in it.
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Renewing labour relations in the German meat industry: an end to organised irresponsibility ?
Over the course of 2020, repeated outbreaks of Covid-19 in a number of large German meat-processing plants led to renewed public concern about the longstanding labour abuses in this industry. New legislation providing for enhanced inspection on health and safety, together with a ban on contract work and limitations on the use of temporary agency employees, holds out the prospect of a profound change in employment practices and labour relations in the meat industry. Changes in the law are not sufficient, on their own, to ensure decent working conditions, however. There is also a need to re-establish the previously high level of collective-bargaining coverage in the industry, underpinne ....

Dimitris Theodorakis , Oliver Roethig ,