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DoubleVerify Neutralizes 'SmokeScreen,' that hijacked streaming devices

DoubleVerify Neutralizes 'SmokeScreen,' that hijacked streaming devices
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

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DoubleVerify Unveils Expanded Brand Safety & Suitability Integration with Facebook

DoubleVerify Unveils Expanded Brand Safety & Suitability Integration with Facebook
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

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Now Available to Global Brands — DoubleVerify's Authentic Attention Powers Campaign Effectiveness

Technuter
DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced broad availability of DV Authentic Attention. DV Authentic Attention is the first privacy-friendly data solution in the market to provide timely, impression-level insights to optimize campaign performance from the impact of an ad’s presentation to key dimensions of consumer engagement.
Mark Zagorski, CEO of DoubleVerify, said, “Optimizing campaign performance with existing measurement solutions continues to be a challenge. Current tools have visibility gaps due to global privacy regulations and the deprecation of third-party cookies and mobile identifiers which impede an advertiser’s ability to take meaningful action to influence campaign performance. DV Authentic Attention is designed to provide actionable, privacy-friendly data correlated with measurable campaign outcomes, giving global brands greater clarity and confidence in their ....

Nachiket Deole , Mark Zagorski , Dv Performance Solutions , Mondelez International , Authentic Attention , Global Media Strategy , Doubleverify Authentic Attention , நாச்சிகேட் டேஒலே , குறி ஜகோர்ஸ்கி , ட்வ் செயல்திறன் தீர்வுகள் , மோண்தெலேஜ் சர்வதேச , உண்மையானது கவனம் , உலகளாவிய மீடியா மூலோபாயம் ,