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DoubleVerify Neutralizes 'SmokeScreen,' that hijacked streaming devices

DoubleVerify Neutralizes 'SmokeScreen,' that hijacked streaming devices
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

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DoubleVerify warns of new CTV ad fraud called 'SmokeScreen'

The user has no idea ads are being continuously served on the device, even when the CTV screen is off. ....

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DoubleVerify blows away SmokeScreen fraud technique

Digital media measurement, data and analytics software firm DoubleVerify (DV) says that it has identified and neutralised a new connected TV (CTV) advertising f. ....

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WordPress vs. FLoC, Shopify expands Pinterest partnership

WordPress vs. FLoC, Shopify expands Pinterest partnership
marketingland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketingland.com Daily Mail and Mail on Sunday newspapers.

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DoubleVerify Uncovers and Stops 'OctoBot' — Unprecedented CTV-Focused Fraud Scheme With ...

Press release content from Globe Newswire. The AP news staff was not involved in its creation.
DoubleVerify Uncovers and Stops ‘OctoBot’ Unprecedented CTV-Focused Fraud Scheme With .
DoubleVerifyApril 20, 2021 GMT
NEW YORK, April 20, 2021 (GLOBE NEWSWIRE) DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announces that it has confirmed seven fraud schemes targeting CTV devices over the past 18 months are part of one large, coordinated fraud scheme family, identified as OctoBot.
Since November 2019, the seven variants in the OctoBot scheme have generated billions of ad calls and spoofed thousands of apps and millions of devices all with the intention to defraud advertisers out of millions in revenue. DV, however, has continued to protect customers throughout the iterations of this fraud family. ....

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