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July 26 2021, 12:41 pm | BY Kim Shaw | No Comments Malaysian-born and KL based Wei Peow is a director at Directors Think Tank, a leading production company with offices around the region including Singapore, Malaysia and Indonesia. Campaign Brief Asia put 15 questions to Wei Peow to find out more about him and his approach to directing.
When Wei Peow isn’t directing, he can be found cycling or riding his motorbike beyond the city. 1. What’s your favorite part of the job? My favourite part of the job is also the most challenging part to me, referencing and ideation. I like the feeling of exacting the “essences” whether from life experiences or references, incorporate them, and apply them in my treatment to elevate the work. While that happen, my brain branches out more solution options and potential executions. That keep me excited and ambitious to continue. ....
July 8 2021, 10:20 am | BY Kim Shaw | No Comments Malaysian-born and Indonesia based Aiman Aliff is an award-winning director at Directors Think Tank. Campaign Brief Asia put 15 questions to Aliff to find out more about him and his approach to directing.
When the 28-year director isn’t directing – which sometimes includes editing and second camera – he can be found playing football with his local team (pre-pandemic). 1. What’s your favorite part of the job? My favourite part of the job is being on set because I love the adrenaline rush and being able to see my ideas come to life right in front of me is an experience that I can never get bored of. ....
Behind the Work 28 Add to collection AOI Pro. takes a behind the scenes look at its group company Directors Think Tank’s work with PETRONAS from director Rajay Singh Captivating, entertaining, unforgettable and thought-provoking. Qualities which earned Directors Think Tank, a group company of AOI Pro., Grand Prix and Gold in the Entertainment Category at Spikes Asia in early March this year for their stunning ‘Land of Light Bulbs’; a trilogy inspired by the sharing of energy and the spirit of ingenuity. SE Asia’s oft-acclaimed director Rajay Singh gave this behind-the-scenes lowdown on how the masterpiece emerged. Many congratulations on your award! Could you give us your brief take on how this series came together? ....
May 21 2021, 10:03 am | BY Kim Shaw | No Comments Malaysia’s award-winning advertising production couple puts fame where it belongs…On an office desk or wall. Then, it is on to the next job. When their two-year old son Aarriyann grows up, he will be taught the same thing. Because for his parents, Director Think Tank’s Rajay Singh and Ng Swee Ling (aka Sling), winning is a state of mind. Not a predatory pursuit. Story by Harmandar (Ham) Singh.
“Winning an award is welcome recognition for great work. But many things go into a winning campaign. A great brief, a brave client and a dedicated team which believes excellence is the only game worth playing. The awards are great, but they are not the main reason we are in the creative business.” Says Director Think Tank’s Rajay Singh. ....
May 7 2021, 11:41 am | BY Kim Shaw | No Comments McDonald’s Indonesia wanted to be a source of warmth this Ramadan, especially when people will be spending yet another Ramadan under restrictions. Leo Burnett Indonesia partnered with Directors Think Tank to release a series of initiatives to help spread positivity.
Starting with the understanding that Ramadan communication always celebrated the values of togetherness and kindness but another key pillar of the festival which is forgiveness linked to a time of self-reflection is largely overlooked. This insight was used to deepen our connection with our consumers by apologizing for the year gone by, the birthdays missed, break fasting moments skipped, or just the everyday celebrations which McDonald’s was always a part of but couldn’t be in 2020. So “Sorry” from McDonald’s”, a heartfelt apology from us to our consumers for not being able to serve them well enough last year despite our best intentio ....