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Initiative Studios and Zurich Malaysia launch 'Care For What Matters' brand campaign – Campaign Brief Asia

Initiative Studios, the media-fuelled creative content practice within the IPG Mediabrands network, has partnered with Zurich Malaysia for the launch of their new ‘Care For What Matters’ brand campaign. ....

Erin Hwang , Andrew Shee , Initiative Studios , Communications Of Zurich Malaysia , Zurich Malaysia , Care For What Matter , Future That Matters , Executive Creative Director , Brand Marketing , Chevie Law , Directors Think Tank ,