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July 26 2021, 12:41 pm | BY Kim Shaw | No Comments Malaysian-born and KL based Wei Peow is a director at Directors Think Tank, a leading production company with offices around the region including Singapore, Malaysia and Indonesia. Campaign Brief Asia put 15 questions to Wei Peow to find out more about him and his approach to directing.
When Wei Peow isn’t directing, he can be found cycling or riding his motorbike beyond the city. 1. What’s your favorite part of the job? My favourite part of the job is also the most challenging part to me, referencing and ideation. I like the feeling of exacting the “essences” whether from life experiences or references, incorporate them, and apply them in my treatment to elevate the work. While that happen, my brain branches out more solution options and potential executions. That keep me excited and ambitious to continue. ....
July 19 2021, 12:30 pm | BY Kim Shaw | No Comments Malaysian men often joke about the need to appeal for an ‘Exit Visa’ from their wives when they want to venture out of the nest. This gave inspiration to the Mitsubishi Xpander film created by Muma.
“The new 7-seater crossover has space for the family, while accommodating the driver’s passion. We told this product story through a witty spot inspired by an insider joke amongst Malaysian men calling their wives ‘Ministers of Home Affairs’ – the one who governs over everything at home,” said Choo Chee Wee, Creative Partner at Muma. Donevan Chew, Creative Partner at Muma, said: “The film was set in a hybrid of a home and government department environment to reflect the honorary ‘ministerial position’ of Malaysian wives. Wei Peow, Film Director of Director’s Think Tank did a great job in bringing the film to life, while Real Time Studios breathe music magic into the spot.” ....