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Leo Burnett Indonesia and Directors Think Tank release latest McDonald's film celebrating Indonesian Independence day campaignbriefasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbriefasia.com Daily Mail and Mail on Sunday newspapers.
May 7 2021, 11:41 am | BY Kim Shaw | No Comments McDonald’s Indonesia wanted to be a source of warmth this Ramadan, especially when people will be spending yet another Ramadan under restrictions. Leo Burnett Indonesia partnered with Directors Think Tank to release a series of initiatives to help spread positivity.
Starting with the understanding that Ramadan communication always celebrated the values of togetherness and kindness but another key pillar of the festival which is forgiveness linked to a time of self-reflection is largely overlooked. This insight was used to deepen our connection with our consumers by apologizing for the year gone by, the birthdays missed, break fasting moments skipped, or just the everyday celebrations which McDonald’s was always a part of but couldn’t be in 2020. So “Sorry” from McDonald’s”, a heartfelt apology from us to our consumers for not being able to serve them well enough last year despite our best intentio ....