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MUM's the word, and it's 1,000x more powerful than BERT; Wednesday's daily brief


Plus, updated phrase match will roll out to all languages in July
George Nguyen on May 19, 2021 at 10:00 am
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does,
sign up here to get it delivered to your inbox daily.
Good morning, Marketers, it’s good to be back.
If you didn’t catch last Wednesday’s newsletter, I was out all week hanging out with my mom, who flew across the country for her 70th birthday to see me for the first time since February 2020. In short, it was awesome, and happy birthday to my mom (again). I hadn’t really envisioned what post-vaccine life would be like, but after her visit and a few talks with industry professionals about how excited they are to return to in-person events, I’m becoming cautiously optimistic. ....

United States , James Bond , Marie Haynes , George Nguyen , Prabhakar Raghavan , Search Engine Land , Multitask Unified Model , Google Ads , North American , Emergency Broadband Benefit , Language Model , Dialogue Applications , Prime Video , ஒன்றுபட்டது மாநிலங்களில் , ஜேம்ஸ் பத்திரம் , மேரி ஹேன்ஸ் , ஜார்ஜ் ஂக்யந் , ப்ர்யாப்‌ஹகர் ராகவன் , தேடல் இயந்திரம் நில , வடக்கு அமெரிக்கன் , அவசரம் பிராட்பேண்ட் நன்மை , மொழி மாதிரி , ப்ரைம் காணொளி ,

Learn How 2020 Changed SEO to Succeed in 2021: eSummit On-Demand


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This was a recurring theme in many sessions, live chats, and video networking conversations at SEJ eSummit.
As consumer behaviors and the ways we do business have dramatically changed due to the pandemic, search engines have evolved to stay ahead of the demand.
The SEJ eSummit SEO stage hosted several industry experts and leading brands including CNN, Uber, and Google, who shared their insight and experience on what those changes mean for SEO professionals in 2021.
If you missed eSummit, don’t worry – each and every one of these valuable sessions is now available on-demand.
In this article, we take a sneak peek at some of the presentations on offer and summarize what you’ll learn from them – all via our SEJ eSummit on-demand pass. ....

Marie Haynes , Lizzi Smith , Loren Baker , Lily Ray , Jackie Chu , Upasna Gautam , Bartosz Goralewicz , Bastian Grimm , John Shehata , Are Vital , What Isnt Worth Your Time , Page Experience , Mpath Interactive , Use Your Siloed Search Data , Understand Your Customer Better Than , Seer Interactive , Business Intelligence , Summit On Demand Pass , Look Under , Core Web Vitals , Peak Ace , Web Vitals , Developer Advocate , Drop In Google Organic , மேரி ஹேன்ஸ் , இஜ்ஜி ஸ்மித் ,

All SEJ eSummit Presentations Available Now: Binge on SEO, PPC, Content & More


The learning does not stop at the live event!
With the SEJ eSummit On-Demand Pass, you get 24/7 online access to more than 40 SEJ eSummit session recordings and slides from leading marketing experts, major brands, and in-field practitioners.
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A great break ‘away’ from work and a surefire way to get you excited and spilling over with ideas to take back to your team.
– Katie Gilbaugh
Watch Anytime & Anywhere
View sessions at any time, stop and take notes, and pass shared learnings to co-workers.
Choose how you want to view, regardless of your time zone and location.
Catch Up on Sessions You Missed or Want to Watch Again & Share With Your Teams ....

Britney Muller , Julia Mccoy , Rachel Anderson , Lizzi Smith , Dan Leibson , Darlene Johnson , Rachel Costello , Jackie Chu , Amy Bishop , Navah Hopkins , Katie Gilbaugh , Alexis Sanders , Michael Johnson , Beth Lowe , Shama Hyder , Kim Krause Berg , Marie Haynes , Patrick Kajirian , Loren Baker , Joe Hall , Andy Crestodina , Raj Nijjer , Camari Smith , Upasna Gautam , Ashby Addiss , Bastian Grimm ,