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Target CPA and Target ROAS will be bundled with other Google Smart Bidding strategies


Target CPA and Target ROAS will be bundled with other Google Smart Bidding strategies
Advertisers are still able to use tCPA and tROAS, but later this year, these options will only appear with Maximize Conversions and Maximize Conversion Value, respectively.
George Nguyen on April 20, 2021 at 11:00 am
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The Target CPA (tCPA) and Target ROAS (tROAS) Smart Bidding strategies will be bundled with the Maximize Conversions and Maximize Conversion Value bid strategies, respectively, Google announced Tuesday. Moving forward, Maximize Conversions will have an optional tCPA field, and Maximize Conversion Value will have an optional tROAS field.
tCPA and tROAS will remain available. New tCPA and tROAS bid strategies can still be created, but beginning later this year, advertisers will only see the updated options: Maximize Conversions with an optional tCPA and Maximize Conversion Value with an optional tROAS. Google will notify advertisers in advance before aut ....

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