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FLoC is coming Here’s what we know so far Earlier this month, Google told us that it won’t use or build alternate identifiers to replace third-party cookies. Instead, it’s going all-in on Federated Learning of Cohorts (FLoC), which will replace cookies as a way to target audiences. The announcement raised concerns from both privacy advocates and advertisers. Privacy advocates are concerned that FLoC may facilitate fingerprinting and/or enable advertisers to discriminate against audiences. Google has countermeasures planned: a “Privacy Budget” to combat fingerprinting; and Chrome’s FLoC analysis will evaluate whether a cohort may be sensitive (i.e., based on race or sexuality) so that it can reduce correlation. We already know that Google will begin testing FLoC with advertisers beginning in Q2 I imagine these safety measures will be an important part of that testing. ....
Advertisement Continue Reading Below This was a recurring theme in many sessions, live chats, and video networking conversations at SEJ eSummit. As consumer behaviors and the ways we do business have dramatically changed due to the pandemic, search engines have evolved to stay ahead of the demand. The SEJ eSummit SEO stage hosted several industry experts and leading brands including CNN, Uber, and Google, who shared their insight and experience on what those changes mean for SEO professionals in 2021. If you missed eSummit, don’t worry – each and every one of these valuable sessions is now available on-demand. In this article, we take a sneak peek at some of the presentations on offer and summarize what you’ll learn from them – all via our SEJ eSummit on-demand pass. ....
Contextual links in featured snippets may present new opportunities and risks The change has SEOs questioning which sites will win and which will lose, but one thing is certain: Nobody is going to stop optimizing for featured snippets. George Nguyen on January 22, 2021 at 5:26 pm More In November, contextual links began appearing in Google’s featured snippets. Although it’s still in the testing phase, the potential for more links to appear in this high-visibility search result feature has SEOs concerned about what that may mean for their click-through rates, the safety of their brands as well as how they might optimize for it. ....