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New and improved products that will escape the HFSS ad ban

  Shreddies ‘The Simple One’ Simplicity is key for Nestlé’s new Shreddies, which contain just four ingredients: wholegrain wheat, fruit purée, date syrup and “a pinch” of salt. As well as being non-HFSS, the cereal is high in fibre and boasts all green traffic lights. The supplier said the launch supported its “wider commitment to ensuring the majority of our cereals are non-HFSS by the end of 2021”.  Eat Real Healthier snacking brand Eat Real is relaunching this summer in a bid to become a “fully non-HFSS” business. As well as getting new-look packaging to highlight its use of natural ingredients, Eat Real will roll out two new flavours of Hummus Chips: Sea Salt & Balsamic Vinegar and Barbecue. The brand will also reformulate its Sea Salt and Tomato & Basil Hummus Chips, making them HFSS compliant by reducing their salt content by more than 50%. 

Cakes, hard seltzer and meat alternatives lead product launches

A Year in Flavour: April is all about the blossoms

A Year in Flavour: April is all about the blossoms KATE RYAN continues her monthly series, A Year of Flavour, where she looks at what food is in season, to grow, forage or cook.  Crystalised Primroses and Fresh Violets on Cupcakes. Picture: Kate Ryan Kate Ryan It’s April in A Year of Flavour, and the blossoms have arrived! What’s more, it’s asparagus season… Not long after I first moved to Cork, I heard John Spillane’s song The Dance of the Cherry Trees: “Let me tell you ‘bout the cherry trees, Every April in our town, They put on the most outrageous clothes, And they sing, and they dance around…”

Mindful Snacker launches with non-HFSS crisps range

It is understood Mindful Snacker is in talks with major retailers to list the crisps Healthy snacking startup Mindful Snacker has debuted with an eight strong range of non-HFSS crisps – and unveiled plans for a large plant-based range to come. Called Simply Roasted, the range is made with a proprietary process using three different ovens to remove moisture from Amarillo potatoes before seasoning and bagging. The crisps contain 0.58g salt per 100g and are said to contain 50% less fat than rival brands thanks to their production process – meaning unlike many suppliers they will be immune to the government’s impending restrictions on HFSS advertising and promotions.

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