Snacking challenger The Savourists adds non-HFSS Crunchits duo thegrocer.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thegrocer.co.uk Daily Mail and Mail on Sunday newspapers.
Shreddies ‘The Simple One’
Simplicity is key for Nestlé’s new Shreddies, which contain just four ingredients: wholegrain wheat, fruit purée, date syrup and “a pinch” of salt. As well as being non-HFSS, the cereal is high in fibre and boasts all green traffic lights. The supplier said the launch supported its “wider commitment to ensuring the majority of our cereals are non-HFSS by the end of 2021”.
Eat Real
Healthier snacking brand Eat Real is relaunching this summer in a bid to become a “fully non-HFSS” business. As well as getting new-look packaging to highlight its use of natural ingredients, Eat Real will roll out two new flavours of Hummus Chips: Sea Salt & Balsamic Vinegar and Barbecue. The brand will also reformulate its Sea Salt and Tomato & Basil Hummus Chips, making them HFSS compliant by reducing their salt content by more than 50%.
By Daniel Selwood2021-04-30T09:42:00+01:00
Source: The Savourists
The two new savoury bars will roll into Planet Organic, Whole Foods Market and indies from early May
Savoury snack bar startup The Savourists has doubled its range with Classic Smoky Barbecue and Spicy Chilli Sriracha variants.
The NPD would help the brand “open the door to a more mainstream snacking audience” it said. The better-for-you duo (rsp: £1.85/40g bar) features a crunchy texture from “roasted lentils in combination with ancient grains including quinoa, puffed amaranth and sunflower seeds”.
Both new snacks are gluten-free and plant-based. They provide 146 calores per bar, as well as 1.9g of sugar, 12g of fibre and 4.6g of protein.