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6th May 2021 Healthy snacking start-up Mindful Snacker is looking to shake up the category with its new range of ‘better-for-you’ crisps. Called ‘Simply Roasted’, they were created in Norfolk using a patented roasting process that cost over £20m to develop. The “breakthrough technology” is said to produce a healthier snack as it is roasted rather than fried. Still made using slices of potato, the product is claimed to contain 50% less fat than traditional fried crisps, significantly less salt, and 99 calories per serving. The company revealed that the new crisp manufacturing process behind Simply Roasted was the result of ten years of work and innovation, culminating in the creation of a patented multi-step preparation and cooking system that is completely new to the market.

United kingdomVita cocoNat cooperRuth fittockMike ansteyPilot lite groupMindful snackerSimply roastedSea saltMature cheddarRed onionCider vinegarKatsu curryThai green curryChief executive tara quickMarketing director ruth fittock