It is understood Mindful Snacker is in talks with major retailers to list the crisps
Healthy snacking startup Mindful Snacker has debuted with an eight strong range of non-HFSS crisps – and unveiled plans for a large plant-based range to come.
Called Simply Roasted, the range is made with a proprietary process using three different ovens to remove moisture from Amarillo potatoes before seasoning and bagging.
The crisps contain 0.58g salt per 100g and are said to contain 50% less fat than rival brands thanks to their production process – meaning unlike many suppliers they will be immune to the government’s impending restrictions on HFSS advertising and promotions.