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Reprise names new APAC president as MD Ben Poole steps down Details 29 June 2021 Reprise has appointed Pippa Berlocher (pictured right) to the newly created role of president, Reprise APAC, effective 2 August. She takes over from Ben Poole (pictured left), MD of Reprise Asia Pacific who leaves towards the end of July for a new opportunity. Berlocher joins from her prior role as head of media APAC for Merkle DWA where she was responsible for developing and implementing the Merkle B2B offering across Asia Pacific. This included brand strategy, creative and content, eCommerce, research and CRM. In her new role, Berlocher will be responsible for the business performance and vision implementation for the growing Asia Pacific region with a focus on new business development, and new product and service capabilities, working in close collaboration with its Mediabrands partner agencies UM and Initiative. She will be based in Singap ....
June 29 2021, 10:00 am | BY Kim Shaw | No Comments Reprise, IPG Mediabrands’ global performance marketing agency, has announced the appointment of Pippa Berlocher to the newly created role of President, Reprise APAC.
A media veteran with strong global experience, and awarded one of the Top 50 APAC Women Leaders by CMO Asia, Berlocher joins Reprise from her prior role as Head of Media APAC for Merkle DWA where she was responsible for developing and implementing the Merkle B2B offering across APAC (including brand strategy, creative & content, eCommerce, research and CRM). In her new role as the President of Reprise APAC, Berlocher will be responsible for the business performance and vision implementation for the growing Asia Pacific region with a focus on new business development, and new product and service capabilities, working in close collaboration with its Mediabrands partner agencies UM and Initiative. ....
Pippa Berlocher appointed to the newly created regional president position Reprise, IPG Mediabrands’ global performance marketing agency, has appointed Pippa Berlocher to the newly created role of President, Reprise APAC. Berlocher joins Reprise from her prior role as Head of Media APAC for Merkle DWA where she was responsible for developing and implementing the Merkle B2B offering across APAC. She will be responsible for the business performance and vision implementation for the growing Asia Pacific region with a focus on new business development, and new product and service capabilities, working in close collaboration with its Mediabrands partner agencies UM and Initiative. ....
Published April 16, 2021, 10:03 AM IPG Mediabrands and TikTok are joining forces to spearhead a first-of-its-kind creator and content accelerator initiative designed to drive brands to the center of culture. IPG Mediabrands and TikTok will co-create a series of custom programs for IPG Mediabrands’ clients, helping them build an authentic presence on TikTok by tapping into the platform’s community of creators. The two companies will form a bespoke Creator Collective, bringing together a select group of forward-thinking and diverse creators who will provide hands-on guidance to IPG Mediabrands’ clients ensuring that their content is culturally connected, inclusive and resonates with the TikTok community. “Creator Camps,” a quarterly session where creators will provide IPG Mediabrands clients strategic counsel and feedback on their upcoming campaigns, will be the first program of the series. ....
IPG Mediabrands and TikTok partner to enhance client experience April 7, 2021 3:31 IPG Mediabrands has partnered with TikTok to co-create a series of custom programs that will help its client build a legitimate presence on the content platform by tapping into its community of creators. TikTok will create a bespoke ‘Creator Collective’ that will provide guidance to IPG Mediabrands’ clients to ensure their content is culturally relevant and inclusive. The ‘Creator Camps’ will take place quarterly and give clients strategic counsel and feedback on their upcoming campaigns, will be the first program of the series. “I am excited to announce that IPG Mediabrands clients will now get unique access to the immense content and entertainment capabilities of TikTok. As the most improved platform from a media responsibility perspective based on our latest Media Responsibility Index, TikTok has earned this partnership through backing its words with action and integr ....