IPG Mediabrands and TikTok partner to enhance client experience April 7, 2021 3:31 IPG Mediabrands has partnered with TikTok to co-create a series of custom programs that will help its client build a legitimate presence on the content platform by tapping into its community of creators. TikTok will create a bespoke ‘Creator Collective’ that will provide guidance to IPG Mediabrands’ clients to ensure their content is culturally relevant and inclusive. The ‘Creator Camps’ will take place quarterly and give clients strategic counsel and feedback on their upcoming campaigns, will be the first program of the series. “I am excited to announce that IPG Mediabrands clients will now get unique access to the immense content and entertainment capabilities of TikTok. As the most improved platform from a media responsibility perspective based on our latest Media Responsibility Index, TikTok has earned this partnership through backing its words with action and integrity,” said IPG Mediabrands’ global CEO, Daryl Lee.