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Prominent Agencies And Marketers Are Ramping Up Their Ad Commitment To Minority-Owned Media

Prominent Agencies And Marketers Are Ramping Up Their Ad Commitment To Minority-Owned Media
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IPG Mediabrands and TikTok Build Exclusive Creator Programs to Connect Brands with Culture

Published April 16, 2021, 10:03 AM IPG Mediabrands and TikTok are joining forces to spearhead a first-of-its-kind creator and content accelerator initiative designed to drive brands to the center of culture. IPG Mediabrands and TikTok will co-create a series of custom programs for IPG Mediabrands’ clients, helping them build an authentic presence on TikTok by tapping into the platform’s community of creators. The two companies will form a bespoke Creator Collective, bringing together a select group of forward-thinking and diverse creators who will provide hands-on guidance to IPG Mediabrands’ clients ensuring that their content is culturally connected, inclusive and resonates with the TikTok community. “Creator Camps,” a quarterly session where creators will provide IPG Mediabrands clients strategic counsel and feedback on their upcoming campaigns, will be the first program of the series.

TikTok and IPG Mediabrands launch global creator partnership

IPG Mediabrands and TikTok partner to enhance client experience

IPG Mediabrands and TikTok partner to enhance client experience April 7, 2021 3:31 IPG Mediabrands has partnered with TikTok to co-create a series of custom programs that will help its client build a legitimate presence on the content platform by tapping into its community of creators. TikTok will create a bespoke ‘Creator Collective’ that will provide guidance to IPG Mediabrands’ clients to ensure their content is culturally relevant and inclusive. The ‘Creator Camps’ will take place quarterly and give clients strategic counsel and feedback on their upcoming campaigns, will be the first program of the series. “I am excited to announce that IPG Mediabrands clients will now get unique access to the immense content and entertainment capabilities of TikTok. As the most improved platform from a media responsibility perspective based on our latest Media Responsibility Index, TikTok has earned this partnership through backing its words with action and integrity,” said IP

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