Reprise names new APAC president as MD Ben Poole steps down Details 29 June 2021 Reprise has appointed Pippa Berlocher (pictured right) to the newly created role of president, Reprise APAC, effective 2 August. She takes over from Ben Poole (pictured left), MD of Reprise Asia Pacific who leaves towards the end of July for a new opportunity. Berlocher joins from her prior role as head of media APAC for Merkle DWA where she was responsible for developing and implementing the Merkle B2B offering across Asia Pacific. This included brand strategy, creative and content, eCommerce, research and CRM. In her new role, Berlocher will be responsible for the business performance and vision implementation for the growing Asia Pacific region with a focus on new business development, and new product and service capabilities, working in close collaboration with its Mediabrands partner agencies UM and Initiative. She will be based in Singapore and report to Mediabrands Asia Pacific CEO Leigh Terry and Reprise global CEO Dimitri Maex.