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Experience is the new brand: lessons from a B2B digital transformation journey

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Lessons from a B2B digital transformation journey
Experience is the new brand; brands are no longer defined by their products, but the full holistic experience they create for their customers across multiple touchpoints and channels.
B2B brands can create digital experiences that build strong customer relationships - something the pharmaceutical services company Clinigen discovered through its recent digital transformation journey, supported by the specialist B2B digital experience company, Omobono.
A digital experience that put the customer first and centred on understanding the buying journey enabled Clinigen to create a bigger business impact by getting to market quickly while working around legacy systems - but it wasn’t without a few challenges along the way. Simon Harper, VP ....

Simon Harper , Marcus Lambert , Clinigen Group , Digital Transformation Festival , 2b Marketing , Digital Marketing , Customer Experience , Digital Experience , சிமோன் ஹார்பர் , மார்கஸ் ல்யாம்‌பர்ட் , டிஜிட்டல் மாற்றம் திருவிழா ,

Three key lessons for B2B marketers from the B2C space

4 min read
Lena Roland, WARC
The new WARC Guide to Rethinking B2B Marketing outlines several forms of disruption that are reshaping this discipline. Lena Roland, Managing Editor, WARC.com, examines how learning from the consumer space might be a valuable driver of business-to-business success.
This month’s WARC Guide focuses on Rethinking B2B Marketing – a discipline often seen as far less glamorous than its consumer-facing counterpart, but which is undergoing disruption all of its own thanks to the COVID-19 pandemic and a longer-term evolution in technology and strategic thinking.
Several themes emerged from the thought leadership, new research, best practice advice and lessons from business-to-business (B2B) brands in the Guide. And they include: how to build a B2B brand in 2021; the growth of account-based marketing; selling big-ticket items remotely; and managing across B2B and B2C portfolios. ....

Les Binet , Remona Duquesne , Lenovo Asia Pacific , Susie Sroka , Lena Roland , Marcus Lambert , Kevin Arsham , Wunderman Thompson , Wiemer Snijders , Bhaskar Choudhuri , Mike Golden , Nina Mullen , Dragon Rouge , Rafael Martin Staffan Holgersson , April Crichlow , Tb Institute , Managing Editor , Peter Field , Commercial Works , Eat Your Greens , Sonia David , Bill Zengel , Marketing Practice , Lena Petersen , Brett Kassan Smith , Rafael Martin ,

Grow Finance partners with LG

Grow Finance partners with LG
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Sarah Buckley
Sarah Buckley
A
The SME lender has been named as LG Solar and Energy’s preferred finance supplier.
Grow Finance Group has partnered with global electronics manufacturer LG to help it expand access to its range of solar energy products by providing consumers with finance.
As such, it has been named as LG Solar and Energy’s preferred finance supplier to individuals and companies purchasing LG solar systems through 100 distribution partners across Australia.
Grow Finance executive director David Verschoor said the firm was excited about expanding the availability of energy-efficient technology.
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Markus Lambert , Sarah Buckley , David Verschoor , Lg Solar Energy , Grow Finance Group , Lg Electronics Australia , Grow Finance , Australian Invoice Finance Ltd , Eclipx Commercial , மார்கஸ் ல்யாம்‌பர்ட் , சாரா பக்லி , எல்ஜி சூரிய ஆற்றல் , வளர நிதி குழு , எல்ஜி மின்னணுவியல் ஆஸ்திரேலியா , வளர நிதி , ஆஸ்திரேலிய விலைப்பட்டியல் நிதி லிமிடெட் ,