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New Compendium Launches To Help Improve Poor Briefing By BetterBriefs

The issues with briefs and how to make them better, featuring humorous cartoons that bring to life some of the key issues around marketing briefs. ....

Mark Ritson , Wiemer Snijders , Rosie Faris Yakob , Joyce Kelso , Orlando Wood , Tom Fishburne , Matt Davies , Jemma Perkins , Compendium Publishes , Daryl Fielding , Faris Yakob , James Hurman , Associate Director ,

RED C Breakfast Club Stresses Importance of Mental & Physical Availability for Brands

RED C Breakfast Club Stresses Importance of Mental & Physical Availability for Brands
adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.

Sinead Mooney , Wiemer Snijders , Ciara Reilly , Cliona Hayes , Stephen Cleary , Pauline Browne , Redc Research , National Lottery , Breakfast Club , Sir John Rogerson Quay ,

Three key lessons for B2B marketers from the B2C space

4 min read
Lena Roland, WARC
The new WARC Guide to Rethinking B2B Marketing outlines several forms of disruption that are reshaping this discipline. Lena Roland, Managing Editor, WARC.com, examines how learning from the consumer space might be a valuable driver of business-to-business success.
This month’s WARC Guide focuses on Rethinking B2B Marketing – a discipline often seen as far less glamorous than its consumer-facing counterpart, but which is undergoing disruption all of its own thanks to the COVID-19 pandemic and a longer-term evolution in technology and strategic thinking.
Several themes emerged from the thought leadership, new research, best practice advice and lessons from business-to-business (B2B) brands in the Guide. And they include: how to build a B2B brand in 2021; the growth of account-based marketing; selling big-ticket items remotely; and managing across B2B and B2C portfolios. ....

Les Binet , Remona Duquesne , Lenovo Asia Pacific , Susie Sroka , Lena Roland , Marcus Lambert , Kevin Arsham , Wunderman Thompson , Wiemer Snijders , Bhaskar Choudhuri , Mike Golden , Nina Mullen , Dragon Rouge , Rafael Martin Staffan Holgersson , April Crichlow , Tb Institute , Managing Editor , Peter Field , Commercial Works , Eat Your Greens , Sonia David , Bill Zengel , Marketing Practice , Lena Petersen , Brett Kassan Smith , Rafael Martin ,