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Immortal High Five: Takeshi Takada


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Co-founder and executive producer at Alt.vfx, Takeshi Takada, shares five truly memorable campaigns from the AUNZ region that he considers immortal
The title of Immortal - in this business - is one that is hard-earned. So many different things need to come together in the right way for a piece of work to rise above the rest and remain in the public consciousness long after the campaign has ended. Australia and New Zealand has a wealth of amazing creatives working in the industry, and it’s always hard to choose your favourite among such a crowded field of excellent people with great ideas and skills. Over the years, our region has created some truly memorable campaigns, executions and TVCs, but only a select few really deserve the title of immortal . For me, I always come at the question with craft in mind, and I really love the bravery of unleashing new technology and new solutions to the work, creating a visual execution that pushes the ....

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Actor Liam Cunningham Muses on Life Choices for Toyota Ireland


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Merman director Zak Emerson teams up with Irish production company Butter for the Toyota Hybrid campaign
Zak Emerson contemplates the power of hybrid in his most recent piece of work for Toyota through the Irish production company Butter.
Kyla O’Kelly said of the project: Javelin Dublin has launched a new Toyota Ireland Brand campaign, the latest in the Built for a Better World series. The campaign, “You’ll Never Take a Wrong Turn with Toyota”, aims to dispel the confusion amongst new car buyers and presents Toyota Hybrid and Toyota, as the right choice for drivers today and into the future. Toyota’s world-leading Hybrid Electric offering, their unequivocal vision of the future of motoring, along with recent research insights confirming Toyota as Ireland’s most trusted, reputable and desired car brand led to the new advertising platform. The TV, part of a multi-platform campaign, was filmed in Ireland during lockdown in Mar ....

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Zen Communications releases new Toyota Malaysia Raya film directed by Darrel Hyon-Le through Directors Think Tank


May 12 2021, 2:19 pm | BY Kim Shaw | No Comments
Director Darrel Hyon-Le’ and Directors Think Tank have just completed the latest Raya spot for Toyota and Zen Communications in Malaysia.
 
This is the second year celebrating Hari Raya Aidilfitri under the Movement Control Order (MCO) for Malaysians; with many being unable to gather for the festivities as they usually do.
Despite the subdued atmosphere and dampened spirits, UMW Toyota Motor hope that this year’s Hari Raya film will be able to spread positive sentiments.
The film draws its inspiration from timeless Hari Raya practices passed down from generation to generation.
The ultimate message is to remember that despite the many changes that we have had to adapt to in recent times, some things will always remain true, like our cultures and traditions that holds us dearly together through generations, will always stay close to our hearts. ....

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