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Co-founder and executive producer at Alt.vfx, Takeshi Takada, shares five truly memorable campaigns from the AUNZ region that he considers immortal
The title of Immortal - in this business - is one that is hard-earned. So many different things need to come together in the right way for a piece of work to rise above the rest and remain in the public consciousness long after the campaign has ended. Australia and New Zealand has a wealth of amazing creatives working in the industry, and it’s always hard to choose your favourite among such a crowded field of excellent people with great ideas and skills. Over the years, our region has created some truly memorable campaigns, executions and TVCs, but only a select few really deserve the title of immortal . For me, I always come at the question with craft in mind, and I really love the bravery of unleashing new technology and new solutions to the work, creating a visual execution that pushes the boundari
Smooth, speedy digital experiences are now expected by Australian consumers, meaning that brands must find ways to be truly memorable in order to stand out, Gabey Goh, WARC’s Asia Editor, argues in this introduction to a new, expanded APAC Spotlight series.
As Australian marketers seek to maximise digital growth, the challenge is less about enabling seamless purchases and achieving a meaningful degree of personalisation – both of which are now table stakes – and more about standing out at a time when most companies are deploying similar tools and tactics.
How brands can succeed in this endeavour is the focus of this first instalment in a new, extended APAC Spotlight series that offers advice from client-side marketers and best practices from researchers and agency leaders who are at the cutting edge of the latest digital trends.