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DIRECTOR'S PROFILE: Directors Think Tank Director Darrel Hyon-Le' – Campaign Brief Asia campaignbriefasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbriefasia.com Daily Mail and Mail on Sunday newspapers.
May 12 2021, 2:19 pm | BY Kim Shaw | No Comments Director Darrel Hyon-Le’ and Directors Think Tank have just completed the latest Raya spot for Toyota and Zen Communications in Malaysia.
This is the second year celebrating Hari Raya Aidilfitri under the Movement Control Order (MCO) for Malaysians; with many being unable to gather for the festivities as they usually do. Despite the subdued atmosphere and dampened spirits, UMW Toyota Motor hope that this year’s Hari Raya film will be able to spread positive sentiments. The film draws its inspiration from timeless Hari Raya practices passed down from generation to generation. The ultimate message is to remember that despite the many changes that we have had to adapt to in recent times, some things will always remain true, like our cultures and traditions that holds us dearly together through generations, will always stay close to our hearts. ....
May 11 2021, 12:05 pm | BY Kim Shaw | No Comments Directors Think Tank director Darrel Hyon-Le’ has just shot the latest spot for ‘Carsome’ and VMLY&R Commerce (Malaysia). This this his first job since joining production company Directors Think Tank a couple of weeks ago.
“This is a simple story about one upwomanship during Raya, and how a little honesty is what we really need,” said Woei Hern, Executive Creative Director, VMLY&R Malaysia. “We had loads of fun working with the clients and Director’s Think Tank bringing Raya Siapa Paling Up to life. Darrel’s eye for comic-timing and art direction, coupled by our talented cast really brought the story to life. And Luqman being Luqman, was the perfect person to represent Carsome’s no-frills all honest straight up personality.” ....
April 5 2021, 11:45 am | BY Kim Shaw | 2 Comments Directors Think Tank, APAC’s 2020 production company of the year in Campaign Brief’s ‘The Work’ have added director Darrel Hyon-Le’ to their roster.
Hyon-Le’s craft is firmly in creating stunning visual narrative. However, he has an obsession with detail that creates work that is layered, textured, visceral and filled with emotional cues. Hyon-Le’ puts his unique stamp and passion to the work often with sound play creating memorable mellifluous tales or when the task calls for it, comedic treatments that have proven to be always a trusted positivity prescription.. Hyon-Le’ (pictured middle) has worked with a wide range of local and international clients including AirAsia, Carlsberg, Malaysian Airlines, Cadbury, Celcom, AIA Insurance, Perodua, U-Mobile, Cathy Pacific and Nestle. He has ‘picked up’ numerous awards at global and regional award shows including Spikes, Kancils and New Y ....