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Abu Dhabi based Multiply Marketing acquires stake in digital media platform Firefly

After the deal, Firefly will become part of Multiply Group’s Communications vertical
Kaan Gunay, CEO and Onur Kardesler, CTO, founders of Firefly.
Image Credit: Supplied
Abu Dhabi: IHC’s subsidiary Multiply Marketing Consultancy (MMC) has acquired a stake in Firefly, a street-level digital media platform that connects audiences with dynamic media on taxis and rideshare vehicles.
Firefly is backed by premier investors such as Google Ventures, NFX, and Stanford University’s StartX Fund and operates across major US cities, working with taxi companies and rideshare drivers to install its proprietary advertising displays atop their vehicles. These proprietary screens deliver dynamic content based on location-based, WiFi-enabled triggers. ....

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IHC invests in Falcon CI IV LP and SpaceX

The UAE-based International Holding Company (IHC) has revealed that the company had purchased a 94% stake in Falcon CI IV LP, a Cayman Island-based private equity fund that has invested in California-based aerospace company, SpaceX.
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One Abu Dhabi company is soaring from investments in spaceship maker SpaceX

Dubai: Abu Dhabi’s International Holding Co. (IHC) is flying high… literally.
It’s investments in SpaceX – the US company building rockets and spaceships – is paying off. In a filing made late last month, SpaceX confirmed that it had completed an $850 million equity funding round.
That values the company at around $76 billion – a sharp 60 per cent increase on the $46 billion it had in August last.
All of which would bring a lot of cheer to IHC, an investment company whose share price shot up in three-digit terms in recent months. In the second-half of last year, IHC purchased a 94 per cent stake in Falcon CI IV LP, a Cayman Island based private equity fund that has invested in California-based SpaceX. ....

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