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Top News In Multiply Marketing Today - Breaking & Trending Today

Leveraging Micro Moments To Multiply Marketing And Business Impact

Amit Tiwari - Micro-moments may have hit the limelight recently, but they existed long before Google stumbled upon them in 2015. Remember Amul? With witty, on-point one-liners delivered almost every day via the lovable Amul girl, the brand has been employing micro-moment marketing for the last fifty years. But that s Amul. The key question is: are you doing enough to maximize your micro-moment marketing to beat the competition?, , Multiply Marketing ....

Tik Tok , Multiply Marketing ,

Abu Dhabi based Multiply Marketing acquires stake in digital media platform Firefly


After the deal, Firefly will become part of Multiply Group’s Communications vertical
Kaan Gunay, CEO and Onur Kardesler, CTO, founders of Firefly.
Image Credit: Supplied
Abu Dhabi: IHC’s subsidiary Multiply Marketing Consultancy (MMC) has acquired a stake in Firefly, a street-level digital media platform that connects audiences with dynamic media on taxis and rideshare vehicles.
Firefly is backed by premier investors such as Google Ventures, NFX, and Stanford University’s StartX Fund and operates across major US cities, working with taxi companies and rideshare drivers to install its proprietary advertising displays atop their vehicles. These proprietary screens deliver dynamic content based on location-based, WiFi-enabled triggers. ....

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