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After the deal, Firefly will become part of Multiply Group’s Communications vertical Kaan Gunay, CEO and Onur Kardesler, CTO, founders of Firefly. Image Credit: Supplied Abu Dhabi: IHC’s subsidiary Multiply Marketing Consultancy (MMC) has acquired a stake in Firefly, a street-level digital media platform that connects audiences with dynamic media on taxis and rideshare vehicles. Firefly is backed by premier investors such as Google Ventures, NFX, and Stanford University’s StartX Fund and operates across major US cities, working with taxi companies and rideshare drivers to install its proprietary advertising displays atop their vehicles. These proprietary screens deliver dynamic content based on location-based, WiFi-enabled triggers. ....