Stagecoach Workington. Left to right. Stephen Cannan bus driver, Phil Acton bus driver and mentor. Picture: Jonathan Becker
A West Cumbrian bus driver and his colleague have been praised for their actions after driving a passenger who was struggling with a mental health issue right to her door.
Steve Cannan was driving the number 29 Stagecoach service from Workington to Whitehaven on Thursday afternoon when one of his passengers seemed lost and confused.
He turned the full bus around so he could drive her home to Moorclose and, along with his mentor Phil Acton who was also onboard, walked her to her door.
Study finds UK brands not ready to be cookie-less
New data out from Adform and Dynata indicates there may be a steep learning curve for UK brands when it comes to cookies. Because, as more platforms move away from cookies, researchers have found that about 90% of UK businesses have no plan in place for the removal of cookies.
This is significantly higher than the global average of 78%. Researchers further found that while only about one-third of global businesses have a first-party ID solution, in the UK, only 2 in 10 businesses have a plan ready for implementation.
This lack of preparation, across the globe as well as in the UK, could spell disaster for many businesses.
90% of UK brands 'have no solution in place for the removal of third-party cookies' netimperative.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from netimperative.com Daily Mail and Mail on Sunday newspapers.
By Sam Bradley-26 January 2021 08:30am
How can marketers prepare for the crumbling of the third-party cookie?
We ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners. Today, we ask how marketers will navigate the demise of the third-party cookie.
With the third-party cookie on its way out, tech giants such as Google are hurrying to bake up an alternative. But whichever solution eventually takes precedence, the implications for digital advertising and the architecture of the internet itself are huge.
It also poses hard question for marketers. As the token falls out of use, personalisation approaches that rely on third-party data will be put under pressure. But targeting the right audiences at scale is still the goal of most digital marketers. So, what‘s to be done?
IPA Bellwether: Small rise in marketers' optimism on vaccine hope netimperative.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from netimperative.com Daily Mail and Mail on Sunday newspapers.