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Navigating Brand Challenges In The Sonic Sphere

The key to lawsuit-free, brand equity-building sound is owned music.

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WPP leaders forecast key trends shaping the landscape for 2024

WPP leaders forecast key trends shaping the landscape for 2024
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Audio Is 'An Afterthought No Longer', Topping '24 Marketing Trends

Audio Is 'An Afterthought No Longer', Topping '24 Marketing Trends
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Sounds like a hit: How brands are cutting through the noise using original music marketing | Advertising

As brands continue to go viral on TikTok owing to their clever use of original music, the role of sound in campaigns is becoming less of an afterthought and more strategically significant for standing out in a crowded digital landscape

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Sounds like a hit: How brands are cutting through the noise using original music marketing | Analysis

As brands continue to go viral on TikTok owing to their clever use of original music, the role of sound in campaigns is becoming less of an afterthought and more strategically significant for standing out in a crowded digital landscape.

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