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Meet the 15 Ulta Execs Driving the Beauty Brand's Digital Evolution businessinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businessinsider.com Daily Mail and Mail on Sunday newspapers.
Discovery and consideration are in a different place than before the pandemic. With less access to in-person touchpoints, consumers started exploring technology like augmented reality for their shopping needs. Brands have since launched new experiences to cater to consumer demands, but preexisting implementations also saw upticks in usage. ....
The surge in pandemic-fueled online shopping has created a new urgency to solve a decades-old problem: returns. Companies such as Walmart Inc. and Amazon.com Inc. are telling customers to keep unwanted items. Some retailers are introducing virtual dressing rooms and made-to-measure clothing so that shoppers keep more of what they buy. Others are scoring shoppers based on their return rates, much the way credit-ratings firms tally consumersâ creditworthiness. Behind the push is a painful economic reality of e-commerce. The share of online purchases that are returned averages 30% or higher, depending on the category, three times the rate in physical stores, according to industry executives. ....