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Pizza Hut's voice activated campaign demonstrates the merits of conversational ads

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The ad on Gaana app resulted in increased user engagement as well as a surge in order volumes.
As voice technology slowly begins to mature, brands and businesses are coming up with creative voice marketing strategies to reach out to their customers. Being able to integrate voice technology into a two-way conversational ad format is a bonus for marketers, as it generates real-time results. It also allows the brand to create a personal connection with the consumers, when other mediums are unable to do so.
A recent example of such an ad campaign is Pizza Hut Indiaâs âBuy One Get Oneâ (BOGO) offer, created by Xaxis Creative Studios (XCS). The ad campaign uses two-way communication - a back and forth conversation between Pizza Hut and listeners, whoâre streaming music on Gaana app. The listeners are redirected to Pizza Hutâs website. But if the listeners arenât interested, saying ânoâ (or anything like that) would get them ....

Prasanth Kumar , Pizza Hut , Pizza Hut India , Buy One Get , Xaxis Creative Studios , Groupm South Asia , பிரசாந்த் குமார் , பீஸ்ஸா குடிசை , பீஸ்ஸா குடிசை இந்தியா ,

"As people become more rooted in privacy, how do we use technology to add value?": Sonali Malaviya, GroupM's Essence

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A chat with the newly appointed MD over her game plan, present challenges in the marketing landscape and the agency s positioning
When brands put people first and attempt big things, they fuel culture and innovation, help companies grow and create real value; but they need to take risks. That s where Essence, GroupM s global data and measurement-driven agency rooted in data science, comes in to help brands take decisions and risks. And, that s how Sonali Malaviya, the agency s newly appointed managing director (in May) for India plans to spearhead it.
Malaviya replaced Anand Chakravarthy, who has moved on to pursue entrepreneurship. Based in Gurgaon, she reports to Essence APAC CEO T. Gangadhar and GroupM South Asia CEO Prasanth Kumar. ....

Anand Chakravarthy , Prasanth Kumar , Sonali Malaviya , Roy Morgan Research , Essence Media Health Check , Roy Morgan Research Australia , Groupm South Asia , Essence Media Health , Southeast Asia , Google Pay , Ads Data , Colorbar Cosmetics , ஆனந்த் சக்ரவர்த்தி , பிரசாந்த் குமார் , சொனாலி மழவிய , ராய் மோர்கன் ஆராய்ச்சி , சாராம்சம் மீடியா ஆரோக்கியம் காசோலை , தென்கிழக்கு ஆசியா , கூகிள் செலுத்த ,

Pizza Hut's ad campaign by Xaxis India increases customer engagement by 8.29%

Pizza Hut's ad campaign by Xaxis India increases customer engagement by 8.29%
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Prasanth Kumar , Groupm Outcome Media Company , Pizza Hut , Outcome Media Company , Pizza Hut India , Creative Studios , Buy One Get , Chief Marketing Officer , Groupm South , Xaxis Creative Studios , பிரசாந்த் குமார் , பீஸ்ஸா குடிசை , ஔட்‌கம் மீடியா நிறுவனம் , பீஸ்ஸா குடிசை இந்தியா , படைப்பு ஸ்டுடியோக்கள் , வாங்க ஒன்று பெறு , தலைமை சந்தைப்படுத்தல் அதிகாரி ,

Xaxis' latest ad campaign for Pizza Hut brings about surge in order volume

Xaxis' latest ad campaign for Pizza Hut brings about surge in order volume
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.

New Delhi , Prasanth Kumar , Groupm Outcome Media Company , Pizza Hut , Outcome Media Company , Pizza Hut India , Creative Studios , Buy One Get , Shut India , Groupm South Asia , Xaxis Creative Studios , புதியது டெல்ஹி , பிரசாந்த் குமார் , பீஸ்ஸா குடிசை , ஔட்‌கம் மீடியா நிறுவனம் , பீஸ்ஸா குடிசை இந்தியா , படைப்பு ஸ்டுடியோக்கள் , வாங்க ஒன்று பெறு , குடிசை இந்தியா ,

GroupM India names Atique Kazi as president - data, performance and digital products | Media

In his new role, he will continue to build on the company’s practices and technologies across the fields of data analytics, deep learning, process mining, performance marketing and business intelligence to create efficient, fast, and scalable value-added processes.

Kazi will commence his role from 2 August and will be based out of GroupM’s Mumbai office.

Kazi has been part of the GroupM family since 2013. Prior to this role, he was vice president, new business, Xaxis Singapore.

Prasanth Kumar, CEO GroupM South Asia, said, “At GroupM our focus is to continue evolving by offering flexible, scalable and innovative solutions. Atique joining the core team at GroupM India is the reflection of our commitment towards offering digital solutions that can create great value-add for brands in this ever-evolving market. I look forward to working closely with Atique and I am confident that he will continue to grow our dig ....

Xaxis Apac , Arshan Saha , Prasanth Kumar , Atique Kazi , Campaign India , Times Group , Groupm India , Groupm South Asia , அர்ஷன் சஹா , பிரசாந்த் குமார் , ஏடீக் கேஸீ , பிரச்சாரம் இந்தியா , முறை குழு ,