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There are some hiccups in terms of some categories like startups curtailing ad spends and the league clashing with the general election, but GroupM s sports head Vinit Karnik sees no negative impact on IPL s ad market this year ....
The economic stability and the surge in cricket viewership have positioned the IPL as an attractive platform for brands looking to build and strengthen their identities. ....
India continues to be ranked eighth globally among ad markets, but its ad revenue growth is the fastest among the top 10 economies, according to the media agency ....