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Addressable Advertising Accounted for 9.8% of Total TV Ad Revenues in India adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
As per the 2nd edition of the report 'The Changing Landscape of Indian Television', targeted advertising made up 9.8% of India's total TV advertising revenue in 2023. ....
The report highlighted that the total number of CTV households is expected to grow by 32% to reach over 45 million households by the end of 2024. Furthermore, the report adds that there has been a 117% growth in the number of unique CTV devices from 2022 to 2023. ....
Rs 4,500 crore of total TV ad revenue went to Addressable TV services in 2023: GroupM: Best Media Info bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.