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"As people become more rooted in privacy, how do we use technology to add value?": Sonali Malaviya, GroupM's Essence


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A chat with the newly appointed MD over her game plan, present challenges in the marketing landscape and the agency s positioning
When brands put people first and attempt big things, they fuel culture and innovation, help companies grow and create real value; but they need to take risks. That s where Essence, GroupM s global data and measurement-driven agency rooted in data science, comes in to help brands take decisions and risks. And, that s how Sonali Malaviya, the agency s newly appointed managing director (in May) for India plans to spearhead it.
Malaviya replaced Anand Chakravarthy, who has moved on to pursue entrepreneurship. Based in Gurgaon, she reports to Essence APAC CEO T. Gangadhar and GroupM South Asia CEO Prasanth Kumar. ....

Anand Chakravarthy , Prasanth Kumar , Sonali Malaviya , Roy Morgan Research , Essence Media Health Check , Roy Morgan Research Australia , Groupm South Asia , Essence Media Health , Southeast Asia , Google Pay , Ads Data , Colorbar Cosmetics , ஆனந்த் சக்ரவர்த்தி , பிரசாந்த் குமார் , சொனாலி மழவிய , ராய் மோர்கன் ஆராய்ச்சி , சாராம்சம் மீடியா ஆரோக்கியம் காசோலை , தென்கிழக்கு ஆசியா , கூகிள் செலுத்த ,