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Global Microchip Shortage Complicates EV Startup Success


Global Microchip Shortage Complicates EV Startup Success
Despite a national push towards electric vehicle implementation, the coronavirus pandemic has led to a microchip scarcity, triggering production challenges for many starting companies in the EV industry.
May 26, 2021 • 
(TNS) The global semiconductor shortage that has idled plant after plant and delayed product launches by long-established automakers comes in a year when several electric vehicle startups hope to launch their own vehicles.
Lordstown Motors Corp. on Monday offered a glimpse into the impact of such pandemic-induced supply-chain constraints and their costs on these startups. Shares of the Ohio EV company were falling more than 9 percent in post-market trading after it slashed its production goals for the year if it does not receive additional funding. ....

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Stellantis' Brands Given 10 Years To Prove They Can Make It Work


When Stellantis was formed this year, rumors about which brands would survive the merger and which would be axed proliferated. Now, CEO Carlos Tavares has provided us with more information about what the group plans to do with its brands.
Speaking at the Financial Times’ Future of the Car Summit, Tavares said that each of its premium brands will have a period of 10 years to get their house in order and prove that they warrant the company’s resources.
“We’re giving each a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy,” said Tavares, per Autocar. “The CEOs need to be clear in brand promise, customers, targets and brand communications. If they succeed, great. Each brand is given the chance to do something different and appeal to customers.” ....

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Alfa Romeo And Chrysler Given 10 Years To Prove Their Worth


Or else.
Now that the merger has been completed between FCA and PSA Groupe to create Stellantis, CEO Carlos Tavares can create a long-term plan for the long list of brands. Even before the merger, Alfa Romeo and Chrysler were struggling (not to mention the namesake Fiat brand, specifically in the US), but these are iconic automakers with significant potential and Tavares isn t about to let either collapse. At least for now. Speaking at the Financial Times Future of the Car Summit, via Autocar, Tavares stated the following regarding both brands:
We re giving each a chance, giving each a time window of ten years and giving funding for ten years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets and brand communications. ....

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