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Or else.
Now that the merger has been completed between FCA and PSA Groupe to create Stellantis, CEO Carlos Tavares can create a long-term plan for the long list of brands. Even before the merger, Alfa Romeo and Chrysler were struggling (not to mention the namesake Fiat brand, specifically in the US), but these are iconic automakers with significant potential and Tavares isn t about to let either collapse. At least for now. Speaking at the Financial Times Future of the Car Summit, via Autocar, Tavares stated the following regarding both brands:
We re giving each a chance, giving each a time window of ten years and giving funding for ten years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets and brand communications. ....

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