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Chrysler, Lancia, Alfa Romeo Brands Receive 10-Year Grace Period


Chrysler, Lancia, Alfa Romeo Brands Receive 10-Year Grace Period
13 May 2021, 16:20 UTC ·
by
GM tried to bring Opel and Vauxhall to profitability for almost two decades. It eventually sold both to Groupe PSA, which immediately brought the brands in the black. Holden also failed in the Land Down Under, but as opposed to its European siblings, Holden was phased out for good.
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Chrysler, Lancia, and Alfa Romeo are stuck in a rut as well, but unlike General Motors’ way of dealing with problematic brands, Stellantis decided to give them a chance in the guise of a 10-year turnaround period. According to the group’s head honcho, Mr. Carlos Tavares, these companies will receive sufficient funding to develop core models as part of the turnaround. ....

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