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Positive news for diamond engagement ring market during COVID - Jeweller Magazine: Jewellery News and Trends


Positive news for diamond engagement ring market during COVID
Posted December 02, 2020 | By Jeweller Staff
A recent study highlights the effect of the global pandemic on wedding proposals saying that COVID impacted nearly half of the proposals in 2020, however; it offers some positive results for independent jewellers.
The
2020 Jewelry & Engagement Study, commissioned by
The Knot, a wedding planning, and registry website, revealed that COVID-19 placed additional pressure on proposers - including limited ability to shop in person for engagement jewellery, along with planning their proposal within a shorter time frame to account for constantly evolving pandemic conditions.
The study of more than 5,000 newly engaged US individuals (who got engaged between April and November 2020) also found that ring shopping experiences looked different this year, the pandemic, state of the economy and overall uncertainty around the future did not impact engagemen ....

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Read before you buy: the ultimate guide to fancy colour diamonds - Jeweller Magazine: Jewellery News and Trends


Read before you buy: the ultimate guide to fancy colour diamonds
Posted November 11, 2020
Nothing quite compares to the breathtaking beauty of natural fancy colour diamonds. Exquisitely hued and vanishingly rare, each one is unique – and uniquely valuable. Read this guide to buying fancy colour diamonds before you make a purchase.
 
 
These stones have enchanted people for centuries; indeed, many are featured in the crown jewels of nations from Iran to Thailand, France, and the United Kingdom.
Today, these glorious treasures of nature are no longer the exclusive province of royalty or nobility; anyone can own and adorn themselves with a rare piece of the Earth. ....

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Best of Tips on Selling: how jewellery retailers can sell more in 2021 - Jeweller Magazine: Jewellery News and Trends


Best of Tips on Selling: how jewellery retailers can sell more in 2021
Posted December 02, 2020 | By Jeweller Staff
Following a year like no other, the world hopes 2021 will get back to some form of normalcy, whatever that may look like. Jewellery retailers and the wider jewellery industry are still assessing how best to operate in a COVID-world.
While the vaccines offer enormous hope, many of the high-profile international jewellery and watch fairs have been cancelled for 2021.
All the upheaval aside, jewellers need to review their businesses in many ways in light of what we learned in 2020, focusing on the pros and cons – further strengthening the former and dealing with, and improving on the latter. ....

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