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Positive news for diamond engagement ring market during COVID - Jeweller Magazine: Jewellery News and Trends


Positive news for diamond engagement ring market during COVID
Posted December 02, 2020 | By Jeweller Staff
A recent study highlights the effect of the global pandemic on wedding proposals saying that COVID impacted nearly half of the proposals in 2020, however; it offers some positive results for independent jewellers.
The
2020 Jewelry & Engagement Study, commissioned by
The Knot, a wedding planning, and registry website, revealed that COVID-19 placed additional pressure on proposers - including limited ability to shop in person for engagement jewellery, along with planning their proposal within a shorter time frame to account for constantly evolving pandemic conditions.
The study of more than 5,000 newly engaged US individuals (who got engaged between April and November 2020) also found that ring shopping experiences looked different this year, the pandemic, state of the economy and overall uncertainty around the future did not impact engagemen ....

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