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Best of Tips on Selling: how jewellery retailers can sell more in 2021 Posted December 02, 2020 | By Jeweller Staff Following a year like no other, the world hopes 2021 will get back to some form of normalcy, whatever that may look like. Jewellery retailers and the wider jewellery industry are still assessing how best to operate in a COVID-world. While the vaccines offer enormous hope, many of the high-profile international jewellery and watch fairs have been cancelled for 2021. All the upheaval aside, jewellers need to review their businesses in many ways in light of what we learned in 2020, focusing on the pros and cons – further strengthening the former and dealing with, and improving on the latter.

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