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Dentsu Malaysia appoints Tan Kien Eng as its new CEO


Dentsu Malaysia Tan Kien Eng CEO
PETALING JAYA: Dentsu Malaysia has appointed Tan Kien Eng (pic) as its new chief executive officer. He would report to Ashish Bhasin, CEO of dentsu Asia Pacific.
Nicky Lim, Tan’s predecessor is moving on from his role to pursue other interests.
Tan is a results-orientated leader with over 30 years’ experience in advertising and communications. Viewed by many as a home-grown creative icon he has held senior leadership roles in the industry for 15 years and has a strong reputation for client-centricity and brand growth.
Formerly CEO of Publicis Groupe Malaysia, his teams have won multiple awards for their clients under his stewardship. ....

Malaysia General , Ashish Bhasin , Kien Eng , Asia Pacific , Dentsu Malaysia , Tan Kien Eng , Publicis Groupe Malaysia , Advertising Amp Media , Tan Kieng Eng , Nicky Lim , மலேசியா ஜநரல் , ஆஷிஷ் பாசின் , கீேன் எஂக் , ஆசியா பெஸிஃபிக் , தெந்ட்சு மலேசியா , பழுப்பு கீேன் எஂக் , புபிலிசிச் குழு மலேசியா , நிக்கி லிம் ,

Brands may pull back from advertising on Twitter amid company's face-off with government


Brands may pull back from advertising on Twitter amid company s face-off with government
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Brands will have to be very careful now and they will hedge their bets. Companies move away from advertising on the platforms which are under threat,” said brand strategy expert Harish Bijoor. “For every Twitter, there is a Koo waiting in the wings. For the new apps, it is a big opportunity, though they will take some time and traction for the ability to perform with an equal degree of seamlessness as Twitter.
Reuters
NEW DELHI | MUMBAI: Brands are sitting on the fence watching how the Twitter-government face-off plays out, but some may pull back ads from the platform in the coming days fearing backlash amid sustained pressure on it to take down provocative posts and accounts, brand experts and advertisers said. ....

Shantanu Sirohi , Anand Bhadkamkar , Saurabh Shukla , Namit Tripathi , Harish Bijoor , Interactive Avenues , Dentsu India , Mindshift Interactive , Koo App , சாந்தனு சீறோதி , ச Ura ரப் சுக்லா , அமித் திரிபாதி , ஊடாடும் வழிகள் , தெந்ட்சு இந்தியா , மைண்ட்ஷிஃப்ட் ஊடாடும் , கூ செயலி ,

The new rules of Millennial marketing in 2021


The new rules of Millennial marketing in 2021
What brands and marketers need to know about connecting with this generation
If last year was the wake-up call for Millennials, buffeted by the economic and social storm of the pandemic, this year represents a resetting of priorities.
Millennials, which range from 25 to 40 years old, are a critical demographic for brands in 2021. Yet the coronavirus pandemic has altered several assumptions about the priorities for this generation and how brands can connect with them. These effects everything from brand values right down to choice of advertising medium.
“The biggest change in this group I would call out is that they have grown up,” Snap GM A/NZ, Southeast Asia and Hong Kong, Kathryn Carter, told ....

Hong Kong , Christine Mckinnon , Sean Macdonald , Kathryn Carter , Mccann Worldgroup , Consumer Connection , Southeast Asia , Baby Boomers , Rob Wass , Gen Rent , Echo Boomers , Conscious Capitalists , Australian Millennials , Generation Me , Generation We , Digital Marketing , Digital Advertising , Social Media Marketing , Marketing Strategy , ஹாங் காங் , கிறிஸ்டின் மகிநொந் , சீன் மெக்டொனால்ட் , க்யாத்ரிந் கார்ட்டர் , நுகர்வோர் இணைப்பு , தென்கிழக்கு ஆசியா , குழந்தை பூமர்கள் ,

Indian advertising industry to grow 10.8% to Rs 62,557 crore by 2021-end


Indian advertising industry to grow 10.8% to Rs 62,557 crore by 2021-end
The advertising sector, which had witnessed a degrowth in 2020 due to the pandemic, is expected to touch Rs 70,343 crore by 2022, as per dentsu Digital Report 2021
PTI | February 6, 2021 | Updated 10:00 IST
The Indian advertising industry currently stands at Rs 56,490 crore and it witnessed a de-growth of 17.5 per cent over 2019 due to the pandemic, it added
The Indian advertising industry is expected to grow 10.8 per cent to reach Rs 62,577 crore by the end of this year, mainly helped by a rapid growth in digital advertising, according to a report. The advertising sector, which had witnessed a degrowth in 2020 due to the pandemic, is expected to touch Rs 70,343 crore by 2022, as per dentsu Digital Report 2021. ....

Anand Bhadkamkar , Financial Services , Digital Report , Compound Annual Growth Rate , Indian Advertising Industry , Indian Advertising Industry 2021 , Indian Advertising Industry 2021 End , Advertising Sector , Indian Advertising Sector , Digital Advertising Industry , Indian Digital Advertising Industry , Dentsu Digital Report 2021 , Dentsu Ceo In , நிதி சேவைகள் , டிஜிட்டல் அறிக்கை , கலவை ஆண்டு வளர்ச்சி ரேட் , தெந்ட்சு சிஇஓ இல் ,