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dentsu dissolves Vizeum under iProspect, new entity to roll out in phases Details 14 January 2021 Dentsu International has folded Vizeum under iProspect, with the new entity led by global president Amanda Morrissey (pictured below), bringing together more than 8,000 media and performance specialists across 93 key global markets. The new agency will be launched through a phased market plan over a three-month period and is targeted to complete by 31 March this year. While dentsu has yet to iron out the specifics for how the integration will impact its Asia Pacific operations, its spokesperson told MARKETING-INTERACTIVE that the new iProspect media agency will access the broader dentsu capability set, allowing clients the flexibility to build bespoke and specialised teams with resources from across the network seamlessly . ....
linkedin The year 2020 will be remembered for more reasons than one. Although the entire advertising, media and marketing industry took a hit owing to the pandemic, further compounded by the economic crisis, news channels went on to take a bigger sip from the chalice of grief.
The uproar created in the news genre stemming from the TRP manipulation scam caused massive skepticism in the minds of advertisers associating with news channels. After news broke out about certain channels tampering with BARC data to boost ratings, followed by the arrest of the CEO of Republic TV Vikas Khanchadani and two others connected with BARC, marketers carefully evaluated their decisions on the selection of mediums and channels. ....
Picture courtesy: BCCI.tv Last week, India’s cricketing legend and the current president of the Board of Control for Cricket in India (BCCI), Sourav Ganguly, suffered a heart attack that resulted in an angioplasty. While fans from every corner of the country wished ‘Dada’, as he’s fondly known, a speedy recovery, some others immediately got to work creating memes mocking Ganguly’s association with Adani Wilmar’s Fortune Rice Bran Oil.
While one would assume that a heart ailment is completely beyond one’s control, several netizens took to social media to mock the veracity of Fortune’s claims around the oil aiding in boosting heart health. Resultantly, Fortune has temporarily withdrawn all ads featuring Ganguly but has claimed it will not terminate its brand association with him. Also important to note is that the sports icon has been under pressure to join politics in West Bengal, an outcome that has various political parties divided based on diffe ....
Dentsu promotes Prerna Mehrotra to APAC media CEO She will be responsible for driving the network s global media strategy and delivery in the region, in addition to her role as MD for the media group in Singapore. Prerna Mehrotra, CEO of media for APAC Dentsu International APAC has promoted Prerna Mehrotra to the role of CEO of media for APAC. She will report to Ashish Bhasin, CEO of Dentsu APAC, and Peter Huijboom, global CEO for media and global clients. This marks Mehrotra s second promotion in a year, after she stepped up 12 months ago to oversee the media business following the departure of Audrey Kwah, the former executive team member and executive director of Dentsu s APAC media group, who left in the end of March to pursue other opportunities. ....
Japan gave over 100 contracts in 10 yrs to Dentsu-linked non-profit groups business-standard.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from business-standard.com Daily Mail and Mail on Sunday newspapers.