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The new rules of Millennial marketing in 2021
What brands and marketers need to know about connecting with this generation
If last year was the wake-up call for Millennials, buffeted by the economic and social storm of the pandemic, this year represents a resetting of priorities.
Millennials, which range from 25 to 40 years old, are a critical demographic for brands in 2021. Yet the coronavirus pandemic has altered several assumptions about the priorities for this generation and how brands can connect with them. These effects everything from brand values right down to choice of advertising medium.
“The biggest change in this group I would call out is that they have grown up,” Snap GM A/NZ, Southeast Asia and Hong Kong, Kathryn Carter, told ....

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