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What marketers and agencies are expecting from the union budget 2021

NEW DELHI: After a massive slump in the economy that 2020 brought in with its unprecedented and uncertain nature, headlined by the Covid-2019 crisis, industries are once again trying to put their heads up. The road to recovery looks quite challenging from here, however, they are playing their bets on the upcoming union budget to improve the consumer sentiment, in turn ....

Amit Gupta , Sandeep Aggarwal , Anand Bhadkamkar , Ankit Agarwal , Ranjit Raina , Gaming Fund , Union Budget , Premier League , Honourable Prime Minister , Startup India , Nirmala Sitharaman , அமித் குப்தா , அங்கித் அகர்வால் , ரஞ்சித் ரான , கேமிங் நிதி , தொழிற்சங்கம் பட்ஜெட் , ப்ரிமியர் லீக் , க .ரவமான ப்ரைம் அமைச்சர் , தொடக்க இந்தியா ,

Dentsu to integrate iProspect and Vizeum to create future-focused iProspect end-to-end media agency


Amanda Morrissey
Dentsu has confirmed its intent to integrate iProspect and Vizeum to create a new, future-focused, end-to-end global media agency under the iProspect banner.
By integrating these two agencies, dentsu brings Vizeum’s media strategy and planning, storytelling, and brand building capabilities together with iProspect’s digital expertise, audience knowledge, and performance mindset.
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Clients will have access to the unique capabilities of both agencies, all from one integrated team leading the new territory of performance-driven brand building by delivering digital-first media strategies underpinned by data and technology at every touchpoint in the consumer journey.
The new iProspect media agency will draw from the broader dentsu capability set, allowing clients the flexibility to seamlessly build bespoke and specialised teams with resources from across the network. Clients will gain access to expansive new audience insights, i ....

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