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The rise of podcasts and episodic content - if you're thinking of building a content series, here's some advice

Every business is starting a podcast - your business is probably next. But not so fast. Podcasts aren't the only episodic content to consider. And with so much episodic content, you'll want to consider these points to stand out from the pack. ....

Bidgood Azevedo , Jay Acunzo , Paige Bidgood Azevedo , Ann Handley , Robert Rose , Joe Pulizzi , Episodic Content , Original Content , Jennifer Reed Marketing Programs , Content Inc , Twitter Spaces , Dhelp Scout , Playing Favorites , Digital And Content Marketing , ஆண்டு ஹேண்ட்லி , ராபர்ட் உயர்ந்தது , ஒரிஜிநல் உள்ளடக்கம் , ட்விட்டர் இடைவெளிகள் , உதவி சாரணர் , ப்லேயிஂக் பிடித்தவை , டிஜிட்டல் மற்றும் உள்ளடக்கம் சந்தைப்படுத்தல் ,

Are you ready to break your marketing and do something better?

Marketing isn't really working for us, so what to do? Break sh!t! At this event, we learned about the dangers of "woke washed marketing" and phony engagement. Marketing breakthroughs were shared - such as Tudder. Yes, that's Tinder for cows. Here's my event highlights. ....

Jay Acunzo , Carla Johnson , Katie Martel , Sangram Vajre , Tatiana Holifield , Zontee Hou , Rohit Bhargava , Andrew Davis , Terminus Conference , Black Lives Matter , Digital And Content Marketing , கார்லா ஜான்சன் , கேடீ மார்டல் , டாடியானா ஹோலிஃபீல்ட் , ரோஹித் பார்கவா , ஆண்ட்ரூ டேவிஸ் , கருப்பு உயிர்கள் விஷயம் , டிஜிட்டல் மற்றும் உள்ளடக்கம் சந்தைப்படுத்தல் ,

Adobe Summit 2021 - how Disney's Yellow Shoes team adapted to the pandemic economy - and emerged with a new way of working

At Adobe Summit, we heard plenty about building a better marketing platform - and delivering better experiences. But what happens when you put those aspirations to the pandemic test? During a customer session, Yellow Shoes, the internal ad agency for The Walt Disney Company, shared their story. ....

Brian Sommer , Walt Disney Company , Marketing Center , Adobe Summit , Evolving Creative Project Management , Yellow Shoes , Disney Yellow Shoes , Walt Disney , Yellow Shoe , Nick Zappas , Project Management , Megan Reilly , Walt Disney World , Downtown Disney , Times Square , Disney World , Workload Balancer , People Page , Workfront Fusion , Adobe Creative Cloud , Digital And Content Marketing , Igital Enterprise In The Real World , Use Cases , பிரையன் சோமர் , வால்ட் டிஸ்னி நிறுவனம் , சந்தைப்படுத்தல் மையம் ,

The ten key elements of a buyer-driven strategy - how Integrate aims to change B2B marketing

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Summary:
B2B marketers embraced Account-Based Marketing, but how do you get there? It won t be easy if you have the wrong strategy. Integrate thinks it can solve this, with a solution built on a buyer-driven marketing strategy.

We can look to COVID-19 as the accelerant needed to adapt B2B marketing, but it is only that, an accelerant. Buyers were changing their habits long before COVID (how they consume content, research and make decisions, engage with vendors), and they will continue on that path. We are now in a buyer s world, and we need a buyer-driven strategy. But it s a significant change for organizations that typically follow a marketing-driven or sales-driven strategy. Integrate believes they have the technology to help make that change. ....

Deb Wolfe , Demandbase One , Demand Acceleration Platform , Account Based Management , Account Based Marketing , Crm And Customer Experience , Digital And Content Marketing , டெப் ஓநாய் , தேவை விரைவுபடுத்துதல் நடைமேடை , எண்ணுதல் அடிப்படையிலானது மேலாண்மை , எண்ணுதல் அடிப்படையிலானது சந்தைப்படுத்தல் , சிரம் மற்றும் வாடிக்கையாளர் அனுபவம் , டிஜிட்டல் மற்றும் உள்ளடக்கம் சந்தைப்படுத்தல் ,

McAfee aims for sales and marketing alignment with Salesforce Pardot

McAfee aims for sales and marketing alignment with Salesforce Pardot
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Summary:
Global security software vendor McAfee was using Salesforce for its sales team, but integration with the marketing department was lacking. Pardot is set to change that.
(Image sourced via McAfee website)
Security software giant McAfee is overhauling its business development and marketing operations, so that marketing and sales are more closely aligned to take advantage of new opportunities. This includes migrating the marketing department away from Adobe Campaign Manager to Salesforce Pardot, in a bid to remove complex integrations with the sales team s use of Salesforce. ....

Brett Hannath , Salesforce Pardot , Eloqua To Adobe Campaign , Adobe Campaign , Adobe Campaign Manager , Channel Marketing , Adobe Experience Manager , Crm And Customer Experience , Digital And Content Marketing , சேனல் சந்தைப்படுத்தல் , சிரம் மற்றும் வாடிக்கையாளர் அனுபவம் , டிஜிட்டல் மற்றும் உள்ளடக்கம் சந்தைப்படுத்தல் ,