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Join Furrier and Vellante in theCUBE Podcast as they discuss AI's future, its impact on tech literacy, productivity, and the strategies of tech companies. ....
Intel appointed McAfee veteran Brett Hannath as chief marketing officer and Christopher George as general manager of Intel Federal among a few other big executive moves made in January. ....
Read later Summary: Salesforce drafts Einstein to pick up the manual heavy lifting involved in creating successful ABM campaigns. What s the most important thing you need to have a successful Account-Based Marketing (ABM) strategy? Well, you need to identify the right buyers, of course. As Mrs Beaton used to advise in her cookbooks, first catch your rabbit! Now, that sounds simple enough when you say it like that, but in practice that can be one of the - if not the - hardest thing to do, especially if you find yourself having to do this manually. But this is a challenge that needs to be overcome, given the growing importance of ABM in wider marketing. As I noted back in August last year, the direction of travel here looks clear from where I’m sitting: ....
McAfee aims for sales and marketing alignment with Salesforce Pardot Read later Audio version Summary: Global security software vendor McAfee was using Salesforce for its sales team, but integration with the marketing department was lacking. Pardot is set to change that. (Image sourced via McAfee website) Security software giant McAfee is overhauling its business development and marketing operations, so that marketing and sales are more closely aligned to take advantage of new opportunities. This includes migrating the marketing department away from Adobe Campaign Manager to Salesforce Pardot, in a bid to remove complex integrations with the sales team s use of Salesforce. ....