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This week - SaaS vendors get a boost from the Vaccine Economy, while the virtual event silly season keeps digital scribes glued to their monitors. Digital transformation use cases prove instructive, but cybersecurity threats cast shadows. Your whiffs include another epic dose of Amazon hubris. ....
At Adobe Summit, we heard plenty about building a better marketing platform - and delivering better experiences. But what happens when you put those aspirations to the pandemic test? During a customer session, Yellow Shoes, the internal ad agency for The Walt Disney Company, shared their story. ....
Read later Audio version Summary: Adobe Summit 2021 day one was loaded with content, but one topic surged into my view: the marketing system of record. But why this term, and why now? More importantly, what do customers have to say? (Lincoln Financial (right) at Adobe Summit 20) Virtual events are notorious for being light on news. I m not sure you can say that about Adobe Summit 2021. My colleague Phil Wainewright s keynote review is packed with updates. We haven t even delved into the cookieless future privacy debate - a topic of intense interest to Adobe Summit attendees. Meanwhile, I was tracking Adobe s positioning of Workfront. Some Workfront fans expressed concern to me: that Workfront would be swallowed by Adobe, or appear as an afterthought, on a smaller stage somewhere. ....
Read later Summary: This week - AI s project barriers come into focus - including the skills gap. ERP gets a burial, and an identity expert critiques WHO s vaccine verification model. IBM surprises, and quantum computing gets real. Your whiffs include fireside chats, and: I call a whiff on myself. Lead story - Barriers to AI project success - skills, regulation, and bias MyPOV: Say this for AI projects in 2021: the obstacles are coming into focus. In his article Main barrier to AI in the enterprise now skills, not culture, Derek cites an O Reilly AI report, which found: Looking at the problems respondents faced in AI adoption provides another way to gauge the overall maturity of AI as a field. Last year, the major bottleneck holding back adoption was company culture (22%), followed by the difficulty of identifying appropriate use cases (20%). This year, cultural problems are in fourth place (14%) and finding appropriate use cases is in third (17%). ....
Read later Audio version Summary: We take a look at how the future workplace is taking shape, how companies are thinking about managing employees and what challenges remain. (Pixabay) With the Vaccine Economy beginning to take shape, companies are thinking seriously about what their future workplaces will look like. The conversation is shifting from the reactionary ‘put what we need now in place to make this work towards longer-term policies that aim to take into account the impact of how COVID-19 has changed the working environment. As we all know, many organizations have adopted sustained working from home practices, put in place new collaboration platforms, distributed hardware, and most importantly, attitudes have changed about the effectiveness of distributed work. Whilst once there was a view that productivity wouldn t be as high when left to your own devices, now there is a general consensus that it s entirely possible to get things done at hom ....