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As the state of post-lockdown business shifts towards more agility and transparency, Agency Scope is responding to the global call for more in-depth data about what it takes for marketers and agencies to add real value, writes Johanna McDowell, Scopen Africa director and partner and CEO of the Independent Agency Search and Selection Company (IAS). Photo by Markus Spiske on Unsplash To get to the core of this knowledge, Agency Scope’s biennial research on trends within the marketer-agency relationships will pose questions for the 2021/2022 edition that dig deeper into what marketers are looking for in agencies, and how agencies are stepping up to expectations. ....
Daily Maverick 168 weekly newspaper. Almost 55% of South Africa’s largest advertisers believe the sector will start recovering in 2021, three in 10 believe it will do so in 2022, while 9.7% believe that will only happen in two years, according to the latest Scopen Africa report. A benchmark for the marketing industry, Scopen’s quantitative tracking Trend Score is conducted every six months. Participants in the survey include the key decision-makers in marketing, with the support of the Marketing Association of South Africa and its members. Data for the first Trend Score, gathered between 15 September and 12 October, revealed the devastation wrought by the pandemic. Of the 36 participating companies in the survey, 61% were South African-owned and 39% were multinationals. Categories covered are fast-moving consumer goods, services and durable consumption goods. Sixty-one percent of these companies employed more than 1,000 people. ....
Henley MBA student Collen Mashawana is helping build communities during a pandemicThere are many aspects to the Henley Executive MBA that make it stand out from every other MBA programme offered on the continent, not least the fact that it is the only international MBA offered in South Africa. But there are two other aspects that are extremely close to Henley Africa dean and director Jon Foster-Pedley s heart: serving the community and active learning. Issued by Henley Business School Judgment confirms importance of disclosure of records in litigationIn a recent case where a claimant for damages sought to prevent the disclosure of her medical records, the rules of court were found to override other legislation relating to confidentiality of personal information. By Sandra Sithole ....