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Media Moves: RAMS temporarily on hold, Tasmia Ismail heads up consolidated Media24 ads division, Joe Public United opens in Durban

Media Moves: RAMS temporarily on hold, Tasmia Ismail heads up consolidated Media24 ads division, Joe Public United opens in Durban
themediaonline.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from themediaonline.co.za Daily Mail and Mail on Sunday newspapers.

South africaUnited kingdomKwazulu natalCape townWestern capeEastern capeCity ofSouth africansSouth africanSarah kozlowskiTasmia ismailClive mcmurrayMonica rorvikLen pienaarBrandon govenderFausto becatti

Ad Forum Global Summit report: Intersection is where magic lies

The Ad Forum Global Summit was about the business of advertising. This report looks at key highlights from global agency leaders.

South africaUnited statesJohanna mcdowellDevika bulchandaniRob reillyJon wilkinsMark readMccann worldgroupAd forum global summitRichards groupSandy mainJaguar land roverAccenture interactiveCreative driveLondon summitAdvertising business

Agency Scope Insights: Deep, decisive and digital

As the state of post-lockdown business shifts towards more agility and transparency, Agency Scope is responding to the global call for more in-depth data about what it takes for marketers and agencies to add real value, writes Johanna McDowell, Scopen Africa director and partner and CEO of the Independent Agency Search and Selection Company (IAS). Photo by Markus Spiske on Unsplash To get to the core of this knowledge, Agency Scope’s biennial research on trends within the marketer-agency relationships will pose questions for the 2021/2022 edition that dig deeper into what marketers are looking for in agencies, and how agencies are stepping up to expectations.

Johanna mcdowellScopen africaAgency scopeAgency searchSelection companyIndependent agency searchஜோஹன்னா மக்டவெல்தேர்வு நிறுவனம்

Scopen Africa report: Marketers foresee an improved sec

Daily Maverick 168 weekly newspaper. Almost 55% of South Africa’s largest advertisers believe the sector will start recovering in 2021, three in 10 believe it will do so in 2022, while 9.7% believe that will only happen in two years, according to the latest Scopen Africa report. A benchmark for the marketing industry, Scopen’s quantitative tracking Trend Score is conducted every six months. Participants in the survey include the key decision-makers in marketing, with the support of the Marketing Association of South Africa and its members. Data for the first Trend Score, gathered between 15 September and 12 October, revealed the devastation wrought by the pandemic. Of the 36 participating companies in the survey, 61% were South African-owned and 39% were multinationals. Categories covered are fast-moving consumer goods, services and durable consumption goods. Sixty-one percent of these companies employed more than 1,000 people.

South africaUnited kingdomJohanna mcdowellScopen africaMarketing association of south africaDaily maverickTrend scoreMarketing associationSouth african ownedஒன்றுபட்டது கிஂக்டம்ஜோஹன்னா மக்டவெல்தினசரி ம்யாவரிக்போக்கு மதிப்பெண்சந்தைப்படுத்தல் சங்கம்

Marketing & Media News in South Africa

Henley MBA student Collen Mashawana is helping build communities during a pandemicThere are many aspects to the Henley Executive MBA that make it stand out from every other MBA programme offered on the continent, not least the fact that it is the only international MBA offered in South Africa. But there are two other aspects that are extremely close to Henley Africa dean and director Jon Foster-Pedley s heart: serving the community and active learning. Issued by Henley Business School Judgment confirms importance of disclosure of records in litigationIn a recent case where a claimant for damages sought to prevent the disclosure of her medical records, the rules of court were found to override other legislation relating to confidentiality of personal information. By Sandra Sithole

New yorkUnited statesSouth africaSouth africanBurt rodriguesBeverly hiltonCassie jaganyiWhite squareMkhuseli vangileHaydn townsendPercy shangaseChris soalAmy poehlerLos angelesZaid osmanJohanna mcdowell